UX Case Study

EdTech-korean learning platform and app crossover

KindoLearn-

Project Details

Duration

? Weeks

Role

UX Designer

Copywriter

Project Tags

Project Outcome

Project Context

Early summer of 2023, I was researching the best options for Voiceover coaching and education and stumbled upon the “School of Voiceover” online. I immediately dove into research mode via their website, to find that the website felt outdated, overwhelming, and honestly at first I thought it was fake news or a scam due to the design! It was certainly not optimized for conversion, but the offer of a free consultation led me to say “why not check it out”. I also was impressed around the amount of information given and details around the cirriculum, which also helped convince me. Turns out it was one of my best decisions as far as programs go, but I was this close to saying “no way!” I see great potential in increasing conversion by focusing on 3 main benefits to ultimately foster more sign-ups for students with a new site.

The intention is to create these benefits for the owners:

  1. Increased credibility and action

  2. Scale- easily scale biz and grow clients

  3. Lifestyle- more time for the coaches to focus on coaching

what learned, and overall results found, data, etc I look at things from not only a UX perspective, but also a marketing perspective. I want to combine the needs of both the owners and users looking to purchase from said business, thus helping everyone involved, holistically, and with ease.

Defining The Problem

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Defining The Goals

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2.

3.

Getting to the bottom of the issue

Research was the foundation of redesign strategy

Quantitative Analysis:

Google Analytics

  • traffic sources

  • page views

  • bounce rates

  • conversion rates

Qualitative Analysis:

  • intervies

  • hueristic anal?

  • usability testing

  • competetive analysis

picture of doing research maybe comp anal chart

Contextual Inquiry:

  • observation of coaches

  • discussion with biz owner for unmet needs

Analytics before making changes picture

Key Findings from Research

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Understanding the Audience

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Goals and Needs:

Challenges:

Auditing the current site

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Page Content

Imagery

Navigation

functionality

Visual Design

Ideation

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Process

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website wireframe layout

Early Ideas-Wireframes

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Setbacks

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Design Elements

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Key Findings